For Coach’s global Denim SS22 Collection I created a bold 360 campaign that spanned digital and print. Full digital homepage takeovers, email marketing, digital ad banners, international pop-ups and in-store videos were deployed during this campaign.
Concept and creative direction by me. Photography by Maya Fuhr, video shot by Chris Levett, Hair by Denim Gots, Makeup by Tamah Krinsky and modeled by Kelly Donoghue and Athiey Deng.