Founded by the great-great-grandson of Louis Cartier, Jean Dousset is a designer lab diamond and fine jewelry brand that stands for breaking conventions and indulging in one’s desires.
I joined the Jean Dousset internal team as a Creative Direction consultant to strategically ideate, execute and implement their full brand redesign and rebrand. The project was 360, spanning both digital and print. My creative leadership extended to editorial and product photo + video shoots, website design, email and social template creation + implementation to store facades, OOH (wild-postings + billboard design) lookbooks, trend reports, investor deck designs.