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Marriott International Luxury Group Campaign

I creatively led Marriott International Luxury Group’s first 360° portfolio campaign, shaping the creative vision and tone across both B2B and B2C channels. Marriott's luxury portfolio of brands includes St. Regis, The Ritz-Carlton, W Hotels, EDITION, The Luxury Collection, Bulgari, JW Marriott.

Designed for High Net Worth travelers across North America, this suites-focused campaign highlighted 50 top global properties and 150 premier suites through an interactive website, video tours, and a full suite of digital and print advertising. We tailored messaging to three key audiences—CEOs, families, and socialites—and elevated the experience through partnerships with Blade and Sotheby’s.

My team and I developed luxury partnerships including Blade, providing round-trip helicopter transfers directly between airports and hotel destinations, and Sotheby’s, where we launched “Iconic Pieces. Extraordinary Experiences.” This initiative allowed collectors to bid on exclusive, custom travel itineraries.

For B2B, we targeted travel advisors with ads and a dedicated website showcasing the Luxury Group’s suite portfolio. Using industry platforms and strategic outreach, we positioned the brand as the leading choice for clients seeking ultra-luxury stays. The website featured an interactive brochure, floor plans, and more than 150 globally produced 360º virtual tours to support agent engagement and sales.